If you came through this process and it was perfect, what would it look like? In a perfect process, you just go online and you can buy or sell a house with a click. It’s funny how simple it is when you break it down. If you take the perfect world a little further into the details, how do you trust that? How do you actually make stress-free real estate possible and worthy of trust from our consumers? If we gave you that perfect scenario, (because we have the technology to do that) how do trust us that if your are buying or selling that house and its real?

If a buyer goes into a house and asks their REALTOR® “How much is this house worth?”, a common statement you get back is “It is worth, what it is worth to you.”. I hate that statement. It is accurate, but as a consumer it is terrible. The problem is that statement exists because, fundamentally, people feel like homes are a unique aspect. There is something different which each home. Each home isn’t a barrel of oil or a pork belly, or something that is perfectly the same. The moment it is like that, it is worth what is worth to one person. But what if it didn’t have to be? What if there was a way you could have one hundred, or one thousand or ten thousand people telling you, this is what the home is worth?

That is where we come in. So in the perfect version, we are basically taking this unique asset that nobody can figure out… and when I say nobody, you can do appraisals and take a very good educated guess, but its always a guess. We are taking that and putting it into reality by essentially creating a stock market where people put money behind all their guesses. When you get enough money behind every guess, you split the buyers into hundreds of thousands of people and they find the right spot. We use a lot of technology but in the perfect world, that is the key right there. You can buy and sell with a click, but you can trust what you’re buying and selling is accurate. 

That takes a little time to build.